2018 Media Kit

Peloton Café, the home of Australian cycling, is an Australian-based website that’s the goto source of race information, results, news, advice and discussion for amateur and professional cyclists alike.


Peloton Cafe is nearing 2 million unique visits and is viewed by over 10,000 followers per day, a number that’s constantly growing as the site & sport continue to boom in popularity.


The site covers a comprehensive range of topics from the latest news of Aussie riders and events in World Tour cycling to information, our own National Road Series and the growing one day and Gran Fondo scene in Australia.


Articles, Images, & Content for Every Cyclist!

We feature articles on training and recovery tips for amateurs, travel & opinion pieces, race photo galleries and blogs from Australian riders competing locally and right across the world.

Peloton Cafe promotes Australian cycling by providing comprehensive quality coverage of races with a particular emphasis on Australia’s NRS racing scene including a special focus on women’s cycling. As we continue to develop and expand the site, our vision is for Peloton Cafe to be the Australian goto online portal for all things cycling. Judging by our readers’ feedback we are hitting the mark.

Partner With Peloton Cafe and Reach Your Target market

We are now offering select industry colleagues partnership packages. These supporter and sponsorship options give you pin-point exposure to your target audience while allowing us to develop, improve, expand and promote the website.

Peloton Cafe is far more than a website, it’s a close-knit community of more than 10,000 followers on Facebook and our Twitter and Instagram accounts are booming. Digital media natives, the photographers, journalists and management behind Peloton Cafe are constantly striving to exceed the expectations of our fans, followers and friends.

Peloton Cafe offer the following highly-effective ad placements


Rainbow Stripes Package

Full branding of the Peloton Cafe home page and article pages. High site exposure / ‘Advertorial’ reviews & brand content uploaded weekly! Unlimited Product Reviews and social media sharing. Homepage Banner + Background / Side panel ads on each page of the Peloton Cafe website. Clickable banner ad embedded in all Peloton Cafe posts.

Per Day – $660

Per Week – $3000

Yellow Jersey Package

Regular product reviews by one of our professional journalists. Constant brand awareness across our platform. Homepage banner + Clickable banner in all posts. Tagging in all relevant Facebook & Twitter posts. Per Week – $ 300 Per Month -$ 1000

Per Week – $ 420

Per Month – $ 1500

Peloton Cafe offer the following highly-effective ad placements

Green Jersey Package

A clickable banner ad on all Peloton Cafe pages. Regular promotion and product mentions. Tagging in our Facebook & Twitter Posts.

Per Week – $280

Per Month – $600

White Jersey Package

A clickable Banner on Homepage. Product reviews on Peloton Cafe. Tagging in all Social media posts.

Per Month – $300


Notes To Advertisers

  • Prices are exclusive of GST.
  • Artwork should be submitted in hi-resolution JPEG or PDF.
  • Email


Peloton Cafe Site Stats

Unique all-time visits – Close to 2 Million.

Daily Visits: Best ever 10,091 – a figure we are striving to eclipse.

11 minutes and 6.5 pages per average site visit.

55% of users visit Peloton Cafe multiple times per day.

Facebook Followers – 10,331 (gaining approx. 80 per week).

Average Facebook Reach – 9500 per week.

Twitter Followers – 6,067 and surging.

Instagram – 4844 followers and counting.

Instagram Post Likes – 130 to 220 per image.


The Peloton Cafe management team constantly monitor website and social media insights to ensure maximum user satisfaction and reach.

Email to secure prime space on Peloton Cafe.