Holden Cycling Team Debuts New Babici Kit

peloton Cafe || Jo Tralaggan models the new Holden Babici kit

Peloton Cafe || Jo Tralaggan models the new Holden Babici kit

Holden Women?s Cycling Team dominated the 2014 National Road?Series?and are set to return in style with a new look for 2015, after forming a strategic partnership with Babici, an Australian owned, Global Premium Cycling Apparel brand. The elegant new team kit comes out of a design collaboration between?Babici and Signature Design Archive (SDA), the?holder of the rights for the famous Australian Designer, Florence Broadhurst. The partnership?delivers a new team kit styled on Florence Broadhurt?s signature Japanese fan pattern. Babici Founder and Creative Director Kev Babakian said??When we were exploring the design of the 2015 team kit?we saw a fantastic opportunity to fuse design, fashion and sport.?Through partnering with SDA we?have been able to deliver?something fresh, modern and?sophisticated?for women?s cycling,? said Babakian. Florence Broadhurst was the creative genius behind one of Australia?s most exhilarating design archives recognised around the world.?Today her designs are highly sort after following collaborations with brands like kate spade new york & Qantas. “The Florence Broadhurst?designs are boldly glamorous, feminine and eccentric we couldn?t think of a more appropriate partnership than to see her designs on a national women?s cycling team,? said?Mark Smale, SDA CEO. Julien Knuppel, Owner of Holden Cycling Team is delighted by the expanding partnership?stating ?I am thrilled to hit the road in 2015 with the support?of quality and internationally recognised?brands.?The increased sponsorship?is evidence of the growing popularity?and appreciation?of women?s cycling.? ?When I created the team in 2010 I wanted to provide development opportunities for females to reach elite levels of racing. Six years on we have achieved that and more. We have riders winning the?National Road Series,?produced National Champions,?Commonwealth?Games competitors and provided a stepping stone for athletes to join?international pro teams,? said Knuppel. The team will also be supported by USN, a?global sports supplement brand that provides cutting edge products to over 50 countries. ?We are excited to be part of the team and believe that with our added support it will bring a new dimension to the team and allow?the?athletes?to take themselves to the next level of preparation?, said Garth Allardyce, Managing Director, USN Australia. ?Holden Australia will remain as the Naming rights sponsor and Specialized Australia as the team?s exclusive bicycle equipment partner and bike fit specialist. I thank them for their 4 years of continuous support?and look forward to the expanding relationship in future years?to meet the?rising competitiveness and professionalism?of women?s cycling in Australia,? said Knuppel. Holden Cycling Team will start the 2015 road series at the Santos Tour Down under in Adelaide this weekend. 2015 Sponsors:?Holden Australia, Specialized Australia,?Babici,?Signature Design?Archive?(Florence Broadhurst),?USN, Premax,?Your Cycle Mechanic and?The Mind Room. 2015 Team Roster: Emily Cust (VIC), Joanne Tralaggan (NSW), Laurelea Moss (QLD), Louisa Lobigs (ACT), Lucy Coldwell (QLD), Miranda Griffiths (VIC), Racquel Sheath (NZ), Ruby-Marie Greig-Hurtig (VIC), Shannon Malseed (VIC).

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