Omega Pharma Join Forces With Arbitrage Racing

Arbitrage Racing is pleased to announce an exciting partnership with the Australian arm of the international pharmaceutical company, Omega Pharma. Following on from the recent sponsorship announcement with Specialized Australia, the Arbitrage Racing brand is thrilled to be partnering with Omega Pharma Australia to launch a new range of Sports Nutrition products under the Etixx name into the Australian market. The Australian company that owns a range of OTC brands such as Wartner, Audiclean, Silence, and newly launched Verona, has chosen to partner with Arbitrage Racing as part of its international strategy to introduce the Etixx Sports Nutrition brand in Australia in 2015. Omega Pharma is a well-known name in cycling as co-sponsor of the highly successful World Tour Team, Omega Pharma Quick Step, which in 2015 will be known as Etixx-Quickstep. This is a highly unique partnership as no Australian based cycling team currently has any sponsorship arrangements with a company linked to such a highly successful World Tour team. Arbitrage Racing is hopeful that this partnership will open up a range of sporting opportunities for its athletes over time. ?Etixx is a Belgian brand and we?ve become a market leader there in a very short time? Omega Pharma Australia General Manager Susie Mills said. ?The company is now looking to internationalize the brand and part of that strategy is an investment in the Arbitrage Racing Team to assist us to promote the brand here in Australia. The company has a long and successful history of association with the sport of cycling and we see this partnership as a logical expansion of that association here in Australia.? ?The partnership between Omega Pharma (Etixx) and Arbitrage Racing is the start of something really exciting for us? Arbitrage Racing Owner Tony Anderson said. ?We are looking forward to growing our brand in Australia and overseas and representing the Omega Pharma and Etixx brands in all that we do?

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