Sicasso today announced its partnership agreements with women?s NRS team Building Champions Women?s Squad (BCWS) for 2016.
The partnership involves the provision of high performance Sicasso carbon racing wheels to the team, a commitment to develop young and female riders in particular and a collaboration for further research and development.
?We have seen first-hand the dedication of the Building Champions (sic Women?s Squad) and they have a strong commitment to be successful as a team whilst investing in the development of their young riders,? says Sicasso Director, Michael Dann, who is naturally excited by the partnership ?It is important that Sicasso works with teams with similar values and objectives, and it is fantastic to be involved with BCWS after recently announcing a similar partnership with men?s NRS team Satalyst Verve ?
Formalising the partnership with Sicasso for 2016, Nicole McNamara Team Manager and rider for BCWS explains how the sponsorship is great for the team and good for women?s cycling in general.
?It is good for women?s cycling that a brand actively wants to support the development of our team, our efforts to promote women?s cycling in the community, and the development of young female riders. From a racing perspective the Sicasso wheels give us a competitive edge and I speak first hand as one of the riders. It?s a bonus that all this is coming from an Australian company as well.?
?Our engagements are a collaboration – having an intimacy with our customers or partners is really important to us,? Michael adds.
?Our customers tell us that Sicasso is more than wheels, it?s a relationship between the rider, their performance and a reward of effort. I am pleased that even in such early days of the partnership the team at Sicasso are working closely with the Satalyst Verve and Building Champions to support in any way we can.?
The women Tour Down Under race is a UCI level race around the Adelaide region from Saturday 15th January to Tuesday 19th January.