Capilano Honey Shotz Launches New Pack into Retail

Capilano Honey Shotz
Capilano Honey Shotz
Capilano Honey, great supporters of our 2012 Lounge Room Ride,?is set to sweeten cyclists with the launch of their energy product, Honey Shotz into cycling and sports retail in a new 10 gram unit, after partnering with Cycling Distributor FE Sports. Australian market leader, Capilano entered the sports nutrition category with Honey Shotz over a year ago online, however this is their first retail distribution partnership. The product aims to promote the application of honey in sport, after several clinical trials in the US conducted at the Memphis Exercise and Sport Nutrition Laboratory confirmed honey was just as effect as top sports gels for sustained energy delivery on professional cyclists and athletes.? Honey was better tolerated in the studies and was the only energy source to sustain blood sugar for up to two hours*. ?We were impressed with clinical trials which demonstrated honey as a natural ?muscle fuel? to parallel gels, and are confident the benefits of an all natural energy alternative will do well in a retail environment,? said Capilano CEO, DR Ben McKee. Capilano released the unique snap and squeeze delivery system, which offers a distinct point of difference as the only natural offering in the Australian sports gels segment. The release of a 10g retail exclusive unit increases the amount of carbohydrates and calories from the previous pack to offer cyclists and athletes longer lasting energy delivery, as well as a mix of vitamins, antioxidants and digestive enzymes that honey provides naturally. ?The partnership with Capilano offers a good synergy for us, as we will only deal with respected brands and from a nutritional perspective, only affiliate with products that are natural, fresh, or the latest in nutritional science for performance athletes,? said Danny Brkic, FE Sports Founder and Co-Owner. FE Sports boasts some strong brand affiliation as the official distributors for Garmin, Bonk Breaker Energy Bars, Hincapie Sportswear, Bolle Eyewear and First Endurance. Cycling Olympian Alex Edmondson is amongst the growing fans of Honey Shotz, ?Whenever you can get the healthier option, 100% natural is important, which is what really makes Honey Shotz stand out,? said Alex.
Alex Edmondson - Capilano Honey Shotz
Alex Edmondson – Capilano Honey Shotz (image courtesy Capilano)

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