Rochelle Gilmore’s RMG Sport Management company has confirmed one of the most exciting developments to happen for Australian women’s cycling to date.
The commercial partnership with Subaru marks a huge milestone for women’s cycling in Australia. For the first time, cycling fans will have the opportunity to experience women’s cycling first hand through dedicated television footage and documentary style films that will be broadcasted on Fox Sports’ new cycling program, Full Cycle.
Featured on the show will be exclusive footage of the selection camp, training regimes and overseas racing with this new team as they undergo a ten week racing stint as part of the professional women’s peloton in Europe starting in mid July.
Scheduled to air weekly on Fox Sports from the 11th of June, The Full Cycle program will be hosted by Gold medalist Scott McGrory and Aussie cycling legend Brad McGee.
The new grass roots dedicated all Australian cycling review (Full Cycle) will share the story of the Subaru High5 National Team as they travel and race around Europe with the hopes of earning a professional contract. This ‘access all areas’ approach will be the first of it’s kind to be aired on television in Australia.
“Cycling is our passion and with so much happening in the world of two-wheeled sports, Brad and I will have plenty to debate on Full Cycle,” said Scott McGrory.
“From the club scene to the Champs Élysées there will be non-stop action, and to then get inner sanctum access to the Subaru High5 National Team gives us a unique opportunity to bring cycling to a broader audience.”
Andrew Caie, Head of Marketing at Subaru added “Subaru’s support of the team is made possible though our media partnership with new cycling broadcaster Fox Sports and the initiative to launch “The Full Cycle” which will also bring new insights into the world of cycling at home and abroad that cycling officianados and your “every day cyclist” would not be used to, with the current coverage available to them.”
RMG Sport Management are very pleased to have pulled together such strong influential partners to significantly increase the profile of women’s cycling in Australia. The collaboration between Cycling Australia, Subaru, High5, the Amy Gillett Foundation and Fox Sports has resulted in more TV exposure for women’s cycling. Fans and followers of women’s cycling in Australia have until now been waiting to see first hand what our athletes are doing in Europe, how they’re coping and what life is like on the road.
“We’re incredibly proud to offer Australian female cycling fans and followers the opportunity to watch footage of our Aussie cyclists racing in Europe via Fox Sports’ newest cycling review, the “Full Cycle,” commented Gilmore.
The program and women’s specific footage supplied by RMG Sport Management will also be available for viewing on the Subaru and Fox Sports websites.
The riders who will form the 2015 Subaru High5 Australian Women’s Road Development Team will be announced shortly.
Subaru High5 Australian Women’s Road Development Team Race Schedul
- July 17 – 22: Race Thuringen Rundfarht, Germany.
- August 1, 3 & 4: Kermesse Races, Belgium.
- August 8 – 16: Race Route de France, France.
- August 22 – 26: Race Trophee dÓr, France.
- Sept 2 – 7: Race Tour de Árdeche, France.